Boomers: Just Do It
Gen Xers: Why Do It?
Millennials: Just Did It
We Boomers have ruled to roost since the '60s. For 40 years, style, fashion, products, politics have been Boomer led. Youth culture in the '60s; sexual revolution in the '70s; 'greed is good' in the '80s; and Soccer Moms in the '90s. Yet MySpace, Facebook, YouTube and Skype are not Boomer phenomenon. Boomers are in power in venture capital, technology, media; and for many years have reaped benefits of marketing to themselves. Now they must market to their kids. Do they see this? Has the mantle been passed to a new generation?
Recent Comments